3 Tips For Having An Ebook Sales Page That Makes People Buy
These words have been proven to be attention grabbers. Putting your headline in quotes can be effective as well. Refer back to our Marketing Strategy on creating headlines for more information on this topic.
4. Offer Free Bonus Gifts
If you go on to any eBook sales page from ClickBank customer you will find that you will be offered a free bonus gift along with your purchase. You need to make sure that the free gift compliments the type and subject matter of the eBook you are offering.
For Example:
I have written an eBook on Tennis Psychology. The free gifts I offered were four "Sports Quotes eBooks." The relationship here was sport and the fact that motivational quotes tie in to the main subject of sports psychology.
I also believe that it can be beneficial not to offer free gifts depending on the type of eBook you are selling. I sometimes prefer to let my eBook that I am selling meet the expectations of the customer.
I believe that sometimes free gifts will only distract the customer. Therefore, decide which is the best option for you and your eBook.
5. Close the Sale:
1. This is where your 'Call to Action" comes in to play.
2. You will also want to write a few short sentences that make the sale even more compelling.
3. Make the purchase process easy to understand.
4. Provide only one option for action otherwise you may distract the customer.
This will be sure to get your prospects attention. Here's something else that you will want to do.
2) Write a good headline
Your headline can make or break your ebook marketing letter. Your headline comprises of about 80% of the success of your sales letter, so you will want to make it good. A great way to write a headline that works is the "so what" test. The so what test ensures that you're keeping your prospects best interest at heart. After writing out your headline, ask yourself, "so what?" If you can come up with a great answer to this question, then you're on the right track to creating a successful headline. Here's the last tip for making your ebook product page sell.
3) Have a strong call to action
You have to tell your prospects what you want them to do. If you just sit there and assume that they will take an action, the bottom line is that they won't. You want to insert your call to action in the PS of your sales letter and also at the bottom of your marketing page. Use key phrases such as "click here to buy now" or "buy now" or "take action now". All of these phrases should be used to have a strong closing to your product letter.
If you want to make your ebook sell, then you will want to follow the tips in this article.
Good luck with marketing and selling your ebook.